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Only One Jewelry in the World, HAIZEL .S

HAIZEL .S, launched in 2009 is a custom made jewelry brand that provides customers order made pieces or to reset their old jewelries, and also has various trendy and modern wedding pieces. HAIZEL .S moved to the prestigious Chungdam street and opened the first HAIZEL .S art and jewelry boutique in 2012. In September 2013, HAIZEL .S launched a new collection of parisienne style, BEAU by HAIZEL .S. HAIZEL .S was selected as one of the best jewelry brand by Gangnam ward office in 2013 and participated in 2013 Korea Jewelry Fair. In March 2014, HAIZEL .S launched its brand to Jeju Jungmoon Duty-Free Shop. HAIZEL .S is highlighted because it’s the first local designer brand that entered to a Duty Free Shop.



BEAU by HAIZEL .S

The word “BEAU” from the brand collection BEAU by HAIZEL .S means ‘beautiful’ in French. The concept of the collection is to express the stylish and edgy style of parisienne. This collection is designed with a combination of sophisticated design and French chic style. The daily jewelries of this collection are well-matched with any items.



HAIZEL .S History

2009
The brand HAIZEL .S founded by Haizel Sung herself.
Privately operated just by custom orders and continued to
design limited art piece collection.

 

2010
Continued business with broader custom making skills.
Participated in various jewelry exhibitions around the world.
Launched the HAIZEL .S contemporary jewelry collection.


2011
Moved company to Samsung dong.
Launched more collections such as the Art work, Brilliant, Classic & Luxury, Modern, and Unique collection.
Issued the “HAIZEL .S” Diamond Certificate.
Continuously participated in exhibitions.

 

2012
Company moved to the prestigious Chungdam street.
Opened the first HAIZEL .S art and jewelry boutique.
Combination of the initial for HAIZEL .S is designed as a symbol.
Haizel gave a society art class lecture for the VIP of the “HEREN”magazine.
Talent donation to the Catholic nun organization. (Ring Design)
Collaboration work with Swarovski Elements.
Organized the +++ HEART bazaar.


2013
Launched a new brand “BEAU by HAIZEL .S”
Published the first issue of “HAIZEL .&" Magazine.
2013 KOREA JEWELRY FAIR “ – Selected as one of the best brand by the Gangnam ward office.
Participated the “ Design & Art Fair “ in Seoul arts center
Participated in a group exhibition at the South Korean presidential house the “Blue House”
2nd Collaboration work with Swarovski Elements.
Opened the 2nd+++ HEART bazaar.
Brand launching at the Jeju Duty Free in December.


2014
Entered the Jeju Jungmoon Duty Free.
Organized a VIP party, ‘Midnight in Paris.’
Participated in the ‘2014 Global Summit of Women’ in Paris, France.
Participated in ‘Fashion & Beauty Art Exhibition’ for VIPs.
Opened online shopping mall.
Concluded MOU with The Posy and Wed Island
Participated in Hyundai Department Store Mokdong branch Pop-up booth


2015
 Held a HAIZEL .S jewelry wedding benefit presentation for AIA EZER company executives and staff members.
 Concluded MOU with Ramada Plaza Jeju Hotel.



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